HQW 2024: Create Your Brand: Become a Champion for Quality-Video

Video Transcription

Video Summary

The session “Create Your Brand, Become a Champion for Quality” explains how healthcare quality professionals can elevate both the discipline of quality and their own influence through intentional personal branding and stronger communication. Speakers argue that quality is often undervalued despite being foundational to better outcomes, population health, and cost control—so quality needs visible champions “from the basement to the boardroom.”<br /><br />They define a brand as a promise and experience that builds trust, and a personal brand as the collective expectations others hold about you based on your skills, values, and presence. Practical steps include crafting a one–two sentence personal brand statement, building a professional portfolio (bio, updated CV/resume, current high-quality headshot), and optimizing LinkedIn (photo, headline, credentials, and a meaningful background image).<br /><br />To advance your career, they recommend using NACU’s professional assessment, pursuing continuing education and the CPHQ certification, leveraging employer development funds, expanding your network, and finding mentors and sponsors. They also encourage applying for honors, joining the quality community, publishing/speaking, amplifying others’ work, supporting NACU’s “Power of Q” campaign, volunteering, and creating measurable impact that becomes a case study.<br /><br />Finally, executive presence is emphasized: first impressions form in seven seconds, and perception is driven largely by nonverbal and vocal delivery. Tips cover gestures, facial expression, eye contact, purposeful movement, volume, pace, modulation, articulation, pauses, and reducing filler words. A simple elevator-pitch formula helps ask leaders for time to discuss a quality “disruptor” and solutions.

Keywords

healthcare quality

personal branding

executive presence

LinkedIn optimization

CPHQ certification

professional portfolio

mentorship and sponsorship

elevator pitch