Resource Library-Create Your Brand: Become a Champion for Quality

Video Transcription

Video Summary

The session “Create Your Brand, Become a Champion for Quality” argues that healthcare quality still competes for attention and resources, so quality professionals must actively elevate both the discipline and their own visibility. Speakers explain that quality is no longer just compliance; it should be viewed as an organizational imperative tied to outcomes, culture, and cost control. To gain influence, participants are encouraged to define and communicate a personal brand: a short brand statement (your value, motivation, and differentiators) supported by a professional portfolio (bio, updated resume/CV, and current headshot). They emphasize optimizing LinkedIn—strong photo, meaningful headline, complete credentials, and an effective background image (with downloadable NACU banners provided).  <br /><br />Career advancement strategies include using NACU’s professional assessment, pursuing continuing education, and earning/maintaining the CPHQ credential, which is increasingly valued and sometimes required. Building a network—plus mentors and sponsors—is presented as essential for opportunities and recognition, along with applying for awards, publishing, speaking, volunteering, and promoting NACU’s “power of Q” campaign.  <br /><br />A key skill is executive presence: first impressions form in seconds, and perceptions are driven largely by nonverbal and vocal delivery. Practical guidance covers gestures, facial expression, eye contact, movement, volume, pace, modulation, articulation, pauses, and reducing filler words. Finally, participants learn an elevator-pitch formula built around a clear “super objective” (the action you want), a defined disruptor/problem, and a direct request for a brief meeting to share findings and solutions.

Asset Caption

Speakers: Chris Gausselin, BA, Sarah Davis, Stacey Rubin, MBA

We’ve made progress on bringing quality from the basement to the boardroom, but there’s more work to be done. And as professionals in this space you need to be enabled with the skills to make the case for yourself and for quality. In this empowering session, dive into the transformative journey of branding yourself as your own champion. Branding experts and NAHQ’s very own, Stacey Rubin and Sarah Davis along with speaking coach Chris Gausselin will demonstrate how to craft your narrative to brand yourself and make a case to advance quality. Leave this session with actionable insights and strategies to elevate your brand and become a champion for yourself and quality in a space where there are many competitors and priorities.

Meta Tag

Competency Tag PE3

Competency Tag Description Participate in activities that advance healthcare quality and safety practices.

Domain Tag Professional Engagement

Keywords

Professional Engagement

PE3

Participate in activities that advance healthcare quality and safety practices.

healthcare quality improvement

personal branding

quality leadership visibility

LinkedIn optimization

CPHQ certification

professional portfolio

executive presence communication

elevator pitch strategy